Brandt Krueger

TECHNICAL PRODUCER, EDUCATOR, SPEAKER, AND CONSULTANT FOR THE MEETING AND EVENTS INDUSTRY. GEEK DAD, HUSBAND

Consultant, Meeting and Event Technology
Owner, Event Technology Consulting
Instructor, Event Leadership Institute
Cohost, #EventIcons - Where the icons of the event industry meet

TLDR

As a first-generation personal computer user since the age of 6, technology is part of Brandt's DNA. Combine that DNA with a degree in Technical Theatre and a core in Psychology, add in over 20 years experience in the meetings and events industry, and you get a powerful event technology cocktail. In addition to numerous websites such as helloendless.com, CorbinBall.com, and EventManagerBlog.com, he’s had featured articles in trade publications such as MeetingMentor, Meetings and Conventions Magazine, MeetingsNet, and Insurance & Financial Meetings Management Magazine. He’s spoken at IMEX, Connect, IBTM, MPI’s WEC, and Event Camp Europe, Middle East, Chicago, and Twin Cities, and even to government ministry officials and guests in Turkmenistan.

He also teaches public and private classes on Technical Meeting & Event Production, and is the owner of Event Technology Consulting.

The longer story…

Despite a promising career in theater lighting and design, less than a year out of college he made the initial contacts that would draw him away from the theater and into hotel ballrooms around the world. Over the course of his 18 year career with metroConnections, a Minneapolis-based meeting and event production company, Brandt touched almost every aspect of a typical corporate meeting or event. From the loading dock to the “C Suite”, he’s dealt with it. Originally hired to help build, literally, their event decor fabrication shop, and to manage their growing event rental inventory, Brandt quickly moved into more technical roles, including interactive game design for team building events, and even designing the company’s first website.

As the fabrication shop grew, Brandt bowed out and moved exclusively into a full time technology role. Stage management experience made him a natural for the tech table, and he became the go-to "man on the headset" for most of metroConnections' large scale meetings and events, with side orders of video editing, presentation design, and other content creation.

With hundreds of productions under his belt, Brandt began to realize there was a gap in the knowledge of a lot of meeting and event planners. Their eyes would glaze over when looking at an AV bid, or they felt like they were getting “taken” by unscrupulous vendors. Around 2001 he started teaching classes and developing content for the Event Leadership Institute. He realized he had a talent for making technology accessible and easy to understand, and more importantly, he really enjoyed doing it. So in 2014 Brandt left metroConnections to devote himself full time to education and consulting in the industry, in an effort to help planners make better educated decisions when it comes to event technology, but also to generally make corporate meetings and events “suck a little less, every day.”